How to rebrand without losing the customers you have
Five rules we follow so loyal customers recognise you the morning after a relaunch.
More than half of the products we package are now first seen as a thumbnail on a phone. That changes the rules.
Design for 120 pixels
Shrink your pack to the size of a product thumbnail. Can you still read the name and tell the flavour? If not, simplify.
Colour does the heavy lifting
Online, colour is recognised long before words. We give every product in a range a distinct, saturated tone.
The thumbnail is the new shelf, and it is a very crowded one.
Unboxing is the second launch
Inside the box is where customers decide to post. A printed message, a satisfying fold or a surprise colour costs cents and earns thousands of views.
Written by
Theo Lindqvist
Writes for the Omnira Studio journal about brands, design and running a studio with a four-day week.
Leave a comment