How to rebrand without losing the customers you have
Five rules we follow so loyal customers recognise you the morning after a relaunch.
Branding
Journal
Honest notes on branding, design and running a studio. New articles every other week.
Branding
Packaging
Packaging that sells online, not just on shelves
Why the thumbnail is the new shelf, and how to design for a 120-pixel first impression.
Digital
Design systems for teams of three
You don't need a 400-component library. You need twelve good ones and a habit.
Process
The one-page brief we ask every client to write
Six questions that save weeks of back-and-forth, with a free template to copy.
Campaigns
Why we cast real people in brand campaigns
Lessons from the Loom campaign on casting, lighting and letting people be themselves.
Studio
One year of the four-day week
What happened to our work, our clients and our team when we stopped working Fridays.