How to rebrand without losing the customers you have
Five rules we follow so loyal customers recognise you the morning after a relaunch.
Big companies publish beautiful design systems with hundreds of components. Small teams copy them and drown. Here is the lighter approach we use for start-ups.
Start with twelve components
Buttons, inputs, cards, a modal, navigation, a table, alerts and a handful of layout helpers cover most products for the first year.
Name things like your users do
If the sales team calls it a 'deal', your component should too. Shared words save hours of meetings.
A design system is a habit, not a library.
Review it every Friday
Fifteen minutes a week, one designer and one developer, looking at what was built. That's the whole governance model.
Written by
Luca Moretti
Writes for the Omnira Studio journal about brands, design and running a studio with a four-day week.
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