How to rebrand without losing the customers you have
Five rules we follow so loyal customers recognise you the morning after a relaunch.
Branding
Independent studio · Brooklyn
Brands people can't scroll past.
We are a senior team of 18 strategists, designers and filmmakers. We turn good companies into brands people talk about, then build the packaging, websites and films to prove it.
Strategy, Identity, Packaging, Websites, Motion, Campaigns
140 brands launched, 32 awards, 18 people, 0 account managers
The studio at a glance
Small team. Senior hands. Big ideas.
Featured case study
Kiln & Co. sold a year of stock before launch
140+
Brands launched
Since 2014, across 19 countries.
No account managers
You talk to the people doing the work, every single day.
Culture
Four-day week, full pay
The fastest, calmest agency we've worked with. Senior people on every call and not one missed deadline.
Marcus BellCOO, Parcel CouriersIn-house under one roof
- Strategy & naming
- Identity & packaging
- Web & product
- Film & motion
32
Awards won
Including three Pentawards.
What we do
Six disciplines, one studio
Selected work
Recent case studies
0+
Brands launched
0
Senior specialists
0
Industry awards
0%
Clients who return
How we work
A process built for speed and nerve
Four stages, weekly check-ins and one shared board. You always know what is happening and why.
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01
Listen
Interviews, audits and a workshop with your leadership team. We leave with a one-page brief everyone has signed.
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02
Define
Positioning and the big idea, written in plain words. This becomes the test every design has to pass.
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03
Make
Designers, writers and developers work side by side. You see real work every Friday, not status reports.
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04
Launch & learn
We roll out, measure and refine. Most clients stay with us long after launch day.
Recognition
Awards & honours
- 2026 Site of the Day · Kiln & Co.CSS Design AwardsDigital
- 2026 Gold · Atlas Film Festival identityBrand New MotionMotion
- 2026 Shortlist · Halden CoffeePentawardsPackaging
- 2025 Honourable mention · NorthwindDieline AwardsBeauty
- 2025 Studio of the YearBrooklyn Design GuildStudio
The people
Meet some of the team
Maya Okafor
Founder & Creative DirectorMaya started the studio in 2014 after a decade at two of London's biggest branding agencies. She leads our creative direction and still designs on most projects herself.
Theo Lindqvist
Design DirectorTheo grew up in Gothenburg and spent six years designing packaging for Scandinavian food brands before joining us in 2018.
Aiko Tanaka
Senior DesignerAiko brings colour, 3D and a lot of curiosity to every project. She joined from a motion studio in Tokyo and now bridges our identity and campaign teams.
Luca Moretti
Head of DigitalLuca leads our websites and product team. Before joining us he designed banking apps used by four million people, and he still gets excited about a good empty state.
Journal
Notes from the studio
Branding
Packaging
Packaging that sells online, not just on shelves
Why the thumbnail is the new shelf, and how to design for a 120-pixel first impression.
Digital
Design systems for teams of three
You don't need a 400-component library. You need twelve good ones and a habit.
Have a project in mind?
Let's make something people remember.
Tell us about your idea. A senior strategist will reply within one working day.