Identity · Packaging
Northwind Skincare
Clinical skincare that feels like a calm morning, not a laboratory.
The brief
Northwind's formulas were developed by dermatologists, but their first packaging looked like it came from a pharmacy stockroom. They asked us for something premium, trustworthy and quiet enough to live on a bathroom shelf.
We chose stone-like neutrals, generous white space and a precise sans-serif. Ingredient percentages became part of the design, printed large, so the science is the decoration.
Results
Sold out in 9 days
Launch stock of 20,000 units.
3.1M organic views
Unboxing content in the first month.
Stocked in 40 boutiques
Across the US and Canada.
Dieline Awards
Honourable mention, beauty.
What we did
- Naming and messaging
- Visual identity
- Bottle and carton design
- Retail display units
- Launch film
- Website art direction
Credits
- Creative director
- Theo Lindqvist
- Packaging design
- Aiko Tanaka
- 3D renders
- Luca Moretti
- Copy
- Priya Raman
The packaging does half of our selling. Customers tell us they keep the cartons.
Gallery
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