How to rebrand without losing the customers you have
Five rules we follow so loyal customers recognise you the morning after a relaunch.
Most project delays start on day one, with a brief that tries to say everything. We ask every client to fill in one page, and only one.
The six questions
What is changing in your business? Who needs to notice? What should they think afterwards? What must not change? How will we know it worked? When does it need to be live?
If the brief doesn't fit on a page, the project won't fit in the budget.
Why it works
Short briefs force decisions early, when they are cheap. Everything else can be discovered together.
Written by
Priya Raman
Writes for the Omnira Studio journal about brands, design and running a studio with a four-day week.
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