Photography · Campaign
Loom Fashion House
A studio campaign and lookbook for a slow-fashion label's tenth season.
The brief
For its tenth season Loom wanted to celebrate the people who make the clothes. We cast the brand's own seamstresses and pattern cutters alongside professional models and shot everything in a single white studio.
The campaign ran across out-of-home, a printed lookbook and a new e-commerce art direction, all built from two shoot days.
Results
+38% online sales
Season on season.
420 final images
From two shoot days.
Printed lookbook
5,000 copies, sold out.
Press coverage
Featured in six fashion titles.
What we did
- Campaign concept
- Casting and styling
- Studio photography
- Lookbook design
- E-commerce art direction
- Out-of-home
Credits
- Art director
- Clara Vance
- Photography
- Sam Adeyemi
- Styling
- Loom in-house team
- Design
- Theo Lindqvist
They found the story in our own workshop. Our team has never been prouder of a campaign.
Gallery
More from the project
Keep looking
