E-commerce · Design & build
Sprout plant shop
A fast, friendly online shop for a family-run plant nursery.
The problem
Sprout had been selling plants over Instagram DMs for years. They needed a proper shop that could handle delivery zones, seasonal stock and a lot of first-time plant parents with questions.
I designed the shop with a care-guide on every product, a 'will it survive my flat?' quiz and a checkout that asks only what it needs. Then I built it on a headless commerce stack.
Outcomes
+140% sales
Year on year, online only.
38% repeat buyers
Within six months.
98 Lighthouse
Performance score on mobile.
-70% DMs
Thanks to care guides and the quiz.
What I did
- UX research
- Wireframes and prototypes
- Visual design
- Headless Shopify build
- Plant quiz
- Photography direction
Project facts
- Client
- Sprout Nursery
- Stack
- Shopify Hydrogen, Remix
- Duration
- 10 weeks
- Products
- 320 plants
We stopped answering DMs at midnight. The quiz does it for us, and people buy more.
Process & details
Behind the project
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