Identity · 3D
Orbit Finance
A fluid 3D identity for a savings app that wanted to feel less like a bank.
The problem
Orbit helps young people save automatically, but its brand looked like every other fintech: navy, a shield and a stock photo of a smiling couple. The team wanted something that felt like momentum, not paperwork.
I designed an identity built from soft, glassy 3D forms that move the way savings grow: slowly, then all at once. The system runs from the app icon to animated onboarding and out-of-home posters.
Outcomes
+31% sign-ups
In the first quarter after relaunch.
40 3D assets
A reusable library for the in-house team.
New app icon
Tap-through rate up 18% in store tests.
Awwwards honourable mention
For the launch site.
What I did
- Brand workshop
- Logo and wordmark
- 3D art direction
- Motion principles
- App icon
- Launch website
Project facts
- Client
- Orbit Finance
- Team
- Me + a motion freelancer
- Duration
- 10 weeks
- Tools
- Blender, Figma, After Effects
Our users call the brand 'the jelly one'. We'll take it. Sign-ups have never been higher.
Process & details
Behind the project
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