Early versions of our food journal counted calories. People used it for a week, felt judged and deleted the app. So we tried something different.
One ring, five colours
Red, orange, yellow, green and purple. Eat something from each group today and the ring fills up. That's it.
People don't need more numbers. They need a nudge in the right direction.
What happened next
Food journal retention tripled. Members told us they started choosing different vegetables at the shop, and parents turned it into a game with their kids.
Written by
Sam Whitaker
Lead Product Designer at Streakly, keen home cook and the person behind our colour goals.
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